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Hip Hop's Golden Age In the mid-80s, rappers like LL Cool J began creating hip hop singles with catchy melodic hooks. New York duo Run DMC also used hooks in their songs but added hard-rock guitar to create a popular style called rap rock, and their 1986 album Raising Hell became hip hop's first top-ten album. When punk rock group Beastie Boys began shouting raps instead of singing, their style also became very popular and their debut album Licensed To Ill became hip hop's first number-one album. By the late 80s, many hip hop beats were being made in a studio with drum machines, synthesizers and samples from old funk and disco records. In 1987, New York duo Eric B. & Rakim released Paid In Full, one of hip hop's finest albums on which Rakim raps over Eric's sample-heavy beats. In the late 80s, a new style of political hip hop developed when groups like Public Enemy began demanding political change and an end to injustice and racism. In the early 90s, producers began using audio editing software and digital effects to create new styles of alternative hip hop such as jazz rap in which groups like De La Soul and A Tribe Called Quest added jazz and R&B samples to their beats. The Fugees used elements of reggae and soul to create their own new style, and all-girl group Salt-N-Pepa created a fun new style of hip hop pop. Later in the 90s, rappers like Common, Mos Def and Talib Kweli created a new style of socially-conscious hip hop when they began rapping about political and social issues over breakbeat grooves played by jazz and funk musicians. Common's album Like Water for Chocolate and Mos and Talib's album Black Star are fine examples of this style.